Joseph Campbell’s Hero’s Journey, a timeless storytelling template, can be a powerful tool to empower employees and map out their ambitions. This blog explains how Anamata uses the Hero’s Journey.
Until now, we used ‘Developing the future. Today’. We were not completely satisfied with this tagline. It did not sound unique (even Pegasystems now has a tagline ‘Transform for tomorrow’...... you’re welcome Pega) and it was too imperative for us. We wanted a tagline that stood up for our beliefs, showed confidence, was sincere ánd original.
As per 2022, I can proudly say that I became part of Anamata and I wanted to write a blog to tell a bit about myself and why I joined Anamata as a Mendix Consultant.