Bas is one of the Founders of Anamata. He shares his thoughts and experiences in the Anamata stories. Bas has a strong technical background in low-code. Bas is Pega CSSA certified, is co-author of the Pega DevOps & Testing training and holds a Mendix advanced certification. Bas has experience as a Developer, BA, Tester, Scrum master and Team lead.
Joseph Campbell’s Hero’s Journey, a timeless storytelling template, can be a powerful tool to empower employees and map out their ambitions. This blog explains how Anamata uses the Hero’s Journey.
Until now, we used ‘Developing the future. Today’. We were not completely satisfied with this tagline. It did not sound unique (even Pegasystems now has a tagline ‘Transform for tomorrow’...... you’re welcome Pega) and it was too imperative for us. We wanted a tagline that stood up for our beliefs, showed confidence, was sincere ánd original.